Keitumetse Setlang has been part of the tourism industry in the marketing and public relations field since 1998 when she joined the industry as a Public Relations Manager.

Currently sitting in the Executive Manager – Marketing position in Botswana Tourism Organisation; she has been instrumental in the development and implementation of the Botswana Tourism Strategy focusing on Global Destination Marketing, Brand Management and Public Relations for Botswana Tourism as well as resuscitating travel and tourism following continuous COVID-19 implications through highlighting and availing linkages to the tourism industry to increase its impact on the local economy, ‘it is important to strengthen these linkages to create business opportunities across tourism value chains’.

Keitumetse is also instrumental in the stimulation of the MICE or business tourism sector.