Maribel Rodriguez joined WTTC in 2014. She has built an extensive network within the Travel and Tourism industry public and private sector, accumulating over 20 years of sales, marketing, communication and commercial experience in Europe and Latin America in the airline and hospitality industry. She was an Executive Commercial Director and Board Member for Travelodge Hotels Spain from 2008 to 2014.

Prior she spent 11 years in the aviation industry, gaining extensive experience in all aspects of commercial aviation managing among others the introduction of low-cost airline operations into the Southern European market for Virgin Express, Go-Fly, EasyJet and Ryanair. She also worked for British Airways for Spain, Portugal and France. Maribel has an Executive MBA at ICADE Business School, a Degree in Industrial Psychology from the University of Salamanca and holds a Senior Executive Program for Travel & Tourism at IESE & JSF. She speaks fluent English, Portuguese and a good level of French and Dutch.