Marcela Lizarraga

BTIS 2023 Speaker
Marcela Lizarraga
Engagement & Projects Director
Membership & Commercial, WTTC

Marcela Lizarraga serves as WTTC Director of Engagement and Projects based in London. In her role, Ms. Lizarraga is responsible for the Engagement with WTTC Members, plans, and all special projects, including Strategic Partnerships.

WTTC represents the global Travel and Tourism private sector. For 30 years we have been quantifying the impact of Travel & Tourism in 185 countries in our Research. WTTC Research highlights the economic value of Travel & Tourism, fair economic policies for the sector, and long-term sustainable growth.

Ms. Lizarraga joined WTTC in 2021, following a 25+ year career in the travel and tourism industry in various executive roles with Expedia and Sabre, based in several countries. Ms. Lizarraga has an Executive MBA from the University of Texas, and a Bachelor of Science degree in Electrical and Mechanical Engineering from the Anahuac University.